What Is Housing Market Ads? Real Estate Advertising Explained
Tutorial 3 of 53 · 1 min 34 s
Housing Market Ads is the self-service advertising platform of Housing Market Group. It puts your ad in front of people who are searching for property, next to the listings they are looking at, across the Housing Market portal network. This video explains it in about a minute and a half: who it is for, how you build a campaign (name it, write the ad, choose where it is shown with a place, a property type and keywords, set a daily budget and send it for review), how you follow impressions, clicks and spend in your dashboard, and what it costs: 10 US dollars per 1,000 ad impressions, paid by card from a prepaid balance, with no long-term contract. Creating an account is free.
In this tutorial you will learn
- What Housing Market Ads is and who it is for
- How to build and send a campaign for review
- How you choose where your ad is shown
- What it costs: 10 US dollars per 1,000 impressions
- Where to follow impressions, clicks and spend
Follow along: the steps
- People are searching for a home right now.
- Housing Market Ads shows your ad while they search, next to the listings.
- For agents, developers, brokers, sellers and property businesses.
- Create a free account, and this is your dashboard.
- Open Campaigns, then start a new campaign.
- Click New campaign.
- Name your campaign.
- Write your ad: a title and a short description, plus an image and your logo.
- Choose where it is shown: a place, a property type, keywords.
- Pick the audience you want to reach.
- Set a daily budget.
- At $10 per 1,000 impressions, $50 a day is about 5,000 views.
- Submit for review. It starts once it is approved.
- Back on the dashboard, follow impressions, clicks and spend.
- Impressions: how often your ads were shown.
- Clicks: how many people clicked.
- The chart shows every day at a glance.
- One campaign reaches 34 portals. $10 per 1,000 impressions, no long-term contract.
- Create your free account at housingmarketads.com.