How to Read Your Housing Market Publisher Network Report
Tutorial 53 of 53 · 56 s
Once a campaign runs on the Housing Market Publisher network you can compare where it ran. This tutorial reads the "Where your ads ran" table on the Campaigns page for the last 30 days: for every campaign the impressions and clicks on the Housing Market portals next to the impressions, clicks and spend on the Publisher network. It explains why network impressions are the ones that were seen, and how that compares with the sites table above.
In this tutorial you will learn
- Where the portal and network numbers are shown side by side
- How to read impressions, clicks and spend for each channel
- Why network impressions only count ads that were seen
- How to use the sites table to see where network traffic came from
Follow along: the steps
- Open the Campaigns page in Housing Market Ads.
- At the bottom of Publisher network: where your ads ran.
- One row per campaign, for the last 30 days.
- On the Housing Market portals: impressions and clicks…
- …next to the Publisher network: impressions, clicks…
- …and what the network cost you.
- Network impressions are only ads that were seen on screen.
- A campaign that is not on the network shows zero.
- The sites table above shows the same traffic, site by site.
- Use it to decide which sites to block.