How to Read Your Marketing Results in Housing Market CRM
Tutorial 97 of 181 · 1 min 29 s
The Results tab in Housing Market CRM Pro shows what your marketing brought: the emails sent, opened and clicked, bounces and complaints, and the enquiries, viewings and closed deals that came through your marketing. This tutorial opens Marketing and the Results tab, reads the totals for a period, the table by channel, and the table of your email campaigns, switches between 7, 30 and 90 days, and explains the two honest limits of the figures: opens are approximate, and enquiries from social media, flyers, websites and ads are counted on their own lines, never spread over email campaigns. The same screen opens from Marketing results in the menu. The feature is new and shows a Beta badge while we refine it. All figures in this video are examples.
In this tutorial you will learn
- What the eight totals count
- How to read the table by channel and the table of email campaigns
- How to change the period to 7, 30 or 90 days
- Why opens are approximate and when the figures update
Follow along: the steps
- Open your Housing Market CRM account.
- Click Marketing.
- Open the Results tab.
- This feature is new and shows a Beta badge while we refine it. The figures here are examples.
- You can also open it from Marketing results in the menu.
- See what your marketing brought, counted from what happened.
- The totals count emails sent, opened and clicked…
- …bounces and complaints…
- …and the enquiries, viewings and deals that followed.
- The table by channel shows where enquiries came from.
- Ads, flyers, open houses and websites each get their own line.
- They are never spread over email campaigns.
- Each email campaign has its own row.
- Sent, opened, clicked, bounced and complaints.
- Opens are approximate: some mail apps load images in advance.
- The figures update every hour.
- Choose Last 7 days.
- Or Last 90 days.
- The Results tab is part of the Pro plan.