How to Keep Cold Leads Warm in Housing Market CRM
Tutorial 30 of 181 · 46 s
Most leads do not say no, they go quiet — and six months later they buy from whoever was still in touch. Nurture in Housing Market CRM, part of the Pro plan, does that for you: when a lead who told you what they are looking for stops replying, they are emailed new listings that match the brief they gave you. This tutorial opens Nurture, goes through the settings that decide when it starts and how often it writes, saves them, and reads the activity log of what has actually been sent.
In this tutorial you will learn
- What nurture does to a lead who goes quiet
- Which settings decide when it starts
- How often a contact is written to
- How to check what has been sent
Follow along: the steps
- Open your Housing Market CRM account.
- Click Nurture in the left menu.
- A lead with a brief goes quiet — and is emailed listings that match it.
- Decide when it starts and how often it writes.
- Keep it low: one matching listing a fortnight is welcome. A weekly digest is not.
- Press Save.
- The activity log: read it before you ring anyone.
- A lead with no brief has nothing to match — so fill it in early.
- Pause a contact while you are in touch directly — and let it resume after.
- Most leads never say no. They go quiet, and buy from whoever stayed in touch.