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The Marketing Pro Tools in Housing Market CRM — A Tour

Tutorial 3 of 181 · 1 min 49 s

Open the product

The Pro plan of Housing Market CRM includes a set of marketing tools that live together under Marketing. This tour opens the Pro tools hub and visits its four tabs: the AI writer, which drafts a listing description or an email about a property in any of 17 languages, seller presentations for a listing appointment, seller reports that keep each owner informed every week, and the marketing score that shows how well one of your listings is marketed and what would raise it. It also points to the other Pro tools in the Marketing menu, which have their own videos. These tools are new and show a Beta badge while we refine them.

In this tutorial you will learn

  • Where the Pro marketing tools are, and what each of the four hub tabs does
  • How to draft an email or a listing description with the AI writer
  • What a seller presentation and a seller report are for
  • How to read the marketing score of a listing and what would raise it

Follow along: the steps

  1. Open your Housing Market CRM account.
  2. Open the Marketing group in the left menu.
  3. Click Marketing.
  4. The Pro marketing tools open from the Pro tools link.
  5. The hub has four tabs, one for each tool.
  6. These tools are new and show a Beta badge while we refine them.
  7. The AI writer drafts text from the details you give it.
  8. Choose one of your live listings.
  9. Click Write a draft.
  10. Read it, edit it, and add your own details before you use it.
  11. Open Seller presentations.
  12. Make a presentation for a seller meeting: pitch, market estimate and suggested price.
  13. Each one is saved here, and prints or saves as a PDF in the seller’s language.
  14. Open Seller reports.
  15. Keep each owner informed: a weekly report by email and a live page they can open any time.
  16. Open Marketing score.
  17. Choose a live listing.
  18. You get a score out of 100…
  19. …and the few things that would raise it.
  20. Lead forms, property websites and video testimonials are Pro tools too.
  21. Each one has its own tutorial.
  22. A Market and clients tab on Marketing holds six more tools.