How to Retarget Your Website Visitors with Housing Market Ads
Tutorial 156 of 181 · 1 min 15 s
Retargeting lets Housing Market Ads remember which of your properties a visitor looked at on your website and show them those, or similar, properties again across Housing Market sites. This tutorial opens the Properties and ads tab of a widget, turns retargeting on, and explains the three things to know: it needs a Housing Market Ads account, visitors are only included after they agree, and your website's privacy information should mention it.
In this tutorial you will learn
- What retargeting does for your website visitors
- How to turn it on for a widget
- What the tracking ID is for
- Why visitor consent matters
Follow along: the steps
- This is your Housing Market CRM dashboard.
- Open Properties in the left menu.
- Click Website widgets.
- Open Homepage listings.
- Open the Properties and ads tab.
- Retargeting shows visitors the properties they looked at, again, across Housing Market sites.
- It is off until you turn it on.
- Tick Use this widget for ad retargeting.
- It is on. Visitors who agree are counted toward your audiences.
- The tracking ID links this widget to your Ads account.
- Visitors are only included after they agree. With no cookie banner on your site, the widget shows a small one.
- Remember to mention it in your website's privacy information.
- You build and use the audiences in Housing Market Ads.
- Untick it to turn retargeting off again.