Campaign Results in Housing Market Ads — Read Your Numbers
Tutorial 40 of 53 · 53 s
How are your ads doing? Housing Market Ads reports results in two places. The Dashboard totals impressions, clicks, click-through rate, cost per click and spend for any period and plots them day by day. The Campaigns page breaks the same figures down per campaign, next to each campaign’s status and budget. This tutorial changes the reporting period in both places, compares campaigns side by side, sorts them by results, and explains what each number tells you — using the demo agency Bangkok Prime Realty and its Bangkok and Phuket campaigns.
In this tutorial you will learn
- How to choose a reporting period on the Dashboard
- How to read the Delivery chart
- Where to find results per campaign
- How to sort campaigns by impressions or clicks
- What CTR and CPC tell you
Follow along: the steps
- The Dashboard shows totals for all your campaigns.
- Choose a period in the date picker.
- Select Last 30 Days.
- CTR is clicks divided by impressions.
- CPC is what each click cost on average.
- The chart shows day by day delivery.
- Open Campaigns for results per campaign.
- Pick a period here too.
- Click Impressions to sort by reach.
- Compare clicks, CTR and spend side by side.
- Move budget towards the campaigns with the best CTR.