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See what happened after the enquiry: your CRM follow-up

Tutorial 39 of 53 · 51 s

Open the product

The Conversion Tracking page in Housing Market Ads has a card called After the enquiry: your CRM follow-up (Beta). When you also use Housing Market CRM, the CRM tells Ads what happened to each lead that came from your ads: qualified, viewing booked, or won. The card shows how many leads reached each step, and for each campaign the cost per qualified lead and the cost per won deal. Only counts are shown, never names or contact details. The screens show an invented advertiser and invented figures.

In this tutorial you will learn

  • Where the CRM follow-up card is
  • What qualified, viewing booked and deals won mean
  • How to read the table by campaign
  • What you see when nothing has been reported yet

Follow along: the steps

  1. Open your Housing Market Ads dashboard.
  2. Click Conversion Tracking in the left menu.
  3. Find After the enquiry: your CRM follow-up.
  4. When you use Housing Market CRM, it tells Ads what happened to each lead from your ads.
  5. Qualified leads…
  6. …viewings booked…
  7. …and deals won.
  8. Each campaign has its own row.
  9. See the cost per qualified lead and the cost per won deal.
  10. Only counts are shown: never names or contact details.