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How to Create a CPM Campaign in Housing Market Ads

Tutorial 14 of 53 · 1 min 22 s

Open the product

This tutorial builds a complete Housing Market Ads campaign from start to finish. Every campaign is billed on a CPM basis — a flat $10 for every 1,000 times your ad is shown — so there is no bidding model to configure. We open the campaign wizard, name the campaign, set a launch date and landing page, write a headline and a description, upload an image and a logo, add keyword combinations, choose a target audience and a daily budget, and submit the campaign for review. The example is a Sukhumvit condo campaign for the demo agency Bangkok Prime Realty.

In this tutorial you will learn

  • How to open the campaign wizard
  • Which fields a campaign needs and their character limits
  • Which image sizes the wizard accepts
  • How keywords and target audiences decide where the ad appears
  • How the daily budget works at a flat $10 CPM
  • What happens after you click Submit for Review

Follow along: the steps

  1. Open your Housing Market Ads dashboard.
  2. Click Campaigns in the left menu.
  3. Click New campaign.
  4. Give the campaign a name only you will see.
  5. Pick a launch date.
  6. Enter the Final URL people land on.
  7. Write a title — up to 30 characters.
  8. Add a description — up to 90 characters.
  9. Upload an image — 1.91:1 or square.
  10. Add your logo.
  11. Add keywords: a location plus a listing or property type.
  12. Click + to add another combination.
  13. Tick Use next to the target audience you want.
  14. Set a daily budget — or type your own amount.
  15. At $10 per 1,000 impressions, $50 a day buys about 5,000 views.
  16. Click Submit for Review.
  17. Your campaign is In Review. It starts once it is approved.