How Housing Market Ads Charges — Impressions, Not Clicks
Tutorial 15 of 53 · 54 s
Housing Market Ads charges for impressions, not for clicks. This tutorial opens the Bid model fieldset on the Conversion Tracking page, where a campaign’s bid model lives, and reads what it actually offers: Flat CPM, charged per thousand impressions, is selected and is the only model you can pick, because Cost per click is shown greyed out under the line "Cost-per-click bidding is not available yet." So there is no bid to set and no auction to win — every campaign is billed at a flat $10 per 1,000 impressions, which is what turns a daily budget into reach: $20 a day is about 2,000 impressions, $100 about 10,000. We finish by saving the settings, which leaves the flat CPM in place.
In this tutorial you will learn
- Where the Bid model fieldset is
- Which bid model Housing Market Ads actually charges on
- Why Cost per click is shown but cannot be chosen
- What a flat $10 CPM means for your budget
- That there is no bid amount to set
Follow along: the steps
- Open your Housing Market Ads dashboard.
- Click Conversion Tracking in the left menu.
- Scroll to Campaign delivery settings.
- Pick the campaign to look at.
- Flat CPM — charged per thousand impressions.
- That is $10 per 1,000 impressions, the same for everyone.
- Cost per click is on the page, but greyed out.
- It says so: not available yet.
- So there is no bid to set and no auction to win.
- Your lever is the daily budget, not a bid.
- $20 a day buys about 2,000 impressions; $100, about 10,000.
- Click Save — the flat CPM stays in place.
- Every campaign is billed the same way: impressions, not clicks.