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Keyword Ideas in Housing Market Ads: Add Phrases People Search

Tutorial 24 of 53

Open the product

When you build a campaign in Housing Market Ads, the Keywords step now offers keyword ideas. Type a city or area, choose whether you want sale or rent listings, and press Show ideas: the card lists phrases that people typed into the Housing Market portals' search boxes for that place over the last 90 days. Click a phrase and it is added to your Keywords field; click again for another. This tutorial opens the campaign wizard, asks for ideas for Bangkok, filters them to rent, and adds three phrases to the campaign. The ideas only ever add to your list: nothing you typed yourself is changed or removed, and you can still type your own keywords. This is not the Keyword Planner, which is a separate tool for researching demand.

In this tutorial you will learn

  • Where the Keyword ideas card appears in the campaign wizard
  • How to ask for ideas for a city or area
  • How to narrow the ideas to sale or rent
  • How to add a phrase to your keywords with one click
  • Where the phrases come from

Follow along: the steps

  1. Open your Housing Market Ads dashboard.
  2. Click Campaigns in the left menu.
  3. Click New campaign.
  4. Scroll to Keywords.
  5. Under the field, the Keyword ideas card shows what people search for.
  6. Type a city or area.
  7. Choose For rent, or For sale, or leave it on Any.
  8. Click Show ideas.
  9. These are phrases people typed into the portals' search boxes in the last 90 days.
  10. Click a phrase to add it to your keywords.
  11. It is now in your Keywords field.
  12. Add as many as suit the campaign.
  13. Your own keywords stay as they are: ideas only add to the list.
  14. For demand over a period, use the separate Keyword Planner.