Skip to main content
Housing Market GroupHousing Market GroupTutorials

Negative Keywords, Frequency Cap and Pacing in Housing Market Ads

Tutorial 23 of 53 · 47 s

Open the product

Housing Market Ads has three delivery settings per campaign that give you finer control over where and how often an ad is shown. Negative keywords keep the ad off pages whose address contains a word you exclude, such as "rent" for a sales campaign. A frequency cap limits how many times one visitor sees the ad within a number of hours. Budget pacing decides whether the daily budget is spent as visitors arrive or spread evenly across the day. This tutorial sets all three for a demo campaign on the Conversion Tracking page and saves them.

In this tutorial you will learn

  • Where the Campaign delivery settings are
  • How to add negative keywords, one per line
  • How to set a frequency cap
  • The difference between Standard and Even pacing
  • Which bid model is available

Follow along: the steps

  1. Open your Housing Market Ads dashboard.
  2. Click Conversion Tracking in the left menu.
  3. Scroll to Campaign delivery settings.
  4. Pick the campaign to adjust.
  5. The bid model is a flat CPM of $10 per 1,000 impressions.
  6. Add negative keywords, one per line.
  7. Show the ad at most 3 times per visitor…
  8. …within 24 hours.
  9. Choose Even pacing to spread the budget.
  10. Click Save.
  11. The settings apply to this campaign straight away.