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Keyword Planner in Housing Market Ads — Find Search Demand

Tutorial 22 of 53 · 48 s

Open the product

The Housing Market Ads Keyword Planner is a free research tool that shows what people search for on the Housing Market portals before you spend anything. You choose a location, one or more property types, a listing type and a time range, and the planner shows keyword ideas and the number of searches in that period. This tutorial researches condos for sale in Bangkok over the last 30 days, reads the keyword preview and search volume, and shows how to continue straight into a campaign with "Create a Campaign". It is also linked from the left menu of the dashboard.

In this tutorial you will learn

  • Where to find the Keyword Planner
  • How to pick a location from the suggestions
  • How to choose property types and listing types
  • How to read the keyword preview and search volume
  • How to go from research to a campaign

Follow along: the steps

  1. Open the Keyword Planner — also in the dashboard menu.
  2. 1. Search for a location.
  3. Pick it from the suggestions.
  4. 2. Choose a property type, e.g. Condo.
  5. 3. Choose a listing type, e.g. Sale.
  6. 4. Pick a search range, e.g. Last 30 days.
  7. The Keyword preview lists top search phrases.
  8. Searches in selected range shows the demand.
  9. Ready? Click Create a Campaign.