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How to Set a Daily Budget in Housing Market Ads

Tutorial 16 of 53 · 59 s

Open the product

Your daily budget decides how much a Housing Market Ads campaign can spend each day and therefore how many impressions it can buy. This tutorial opens an existing campaign, changes its Daily Spending with one of the quick-pick amounts and with a custom value, and saves it. Because every campaign is billed at a flat $10 per 1,000 impressions, the budget translates directly into reach: $20 a day buys about 2,000 impressions, $100 about 10,000. We finish on the Campaigns list, where the Budget column shows the new amount.

In this tutorial you will learn

  • Where the Daily Spending field is in the campaign wizard
  • How to use the $50, $100 and $300 quick picks
  • How to type a custom amount, and the $5 minimum
  • How the budget converts into impressions at $10 CPM
  • Where to check the budget afterwards

Follow along: the steps

  1. Open your Housing Market Ads dashboard.
  2. Click Campaigns in the left menu.
  3. The Budget column shows each campaign’s daily budget.
  4. Click Edit on the campaign.
  5. Scroll down to Daily Spending.
  6. Pick a quick amount, such as $100…
  7. …or type your own amount — at least $5.
  8. $40 a day buys about 4,000 impressions at $10 CPM.
  9. Click Draft to save — or Submit for Review.
  10. The new amount appears in the Budget column.