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How to Target Keywords in Housing Market Ads

Tutorial 29 of 53 · 59 s

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Keywords decide which property searches your Housing Market Ads campaign appears next to. Each keyword is a combination of a location and a listing type or property type — for example "Bangkok, Sale" or "Phuket, Villa" — matching what people choose when they search the portals. This tutorial opens the campaign wizard, explains the keyword format with the built-in help, adds several combinations with the + button, removes one again, and points you to the Keyword Planner for research. We also mention negative keywords, which keep an ad away from searches you do not want.

In this tutorial you will learn

  • How a keyword combination is built
  • How to add and remove keyword combinations
  • How many combinations to use
  • Where to research keywords before you add them
  • Where negative keywords are set

Follow along: the steps

  1. Open your Housing Market Ads dashboard.
  2. Click Campaigns in the left menu.
  3. Click New campaign.
  4. Scroll to Keywords.
  5. Click the info icon to see how keywords work.
  6. Type a location and a listing type, separated by a comma.
  7. Click + for another row.
  8. Combine a location with a property type, too.
  9. Add neighbourhoods for sharper targeting.
  10. Add one combination per row — as many as you need.
  11. Research demand first in the Keyword Planner.
  12. Exclude searches with negative keywords under Conversion Tracking.