How to Create a Target Audience in Housing Market Ads
Tutorial 30 of 53 · 54 s
A target audience tells Housing Market Ads where the people who should see your ad are. This tutorial creates a country-based audience: we open Target Audiences, start a new audience, name it, choose Thailand and Singapore from the country list, and save it. The audience then appears in your list and can be ticked in any campaign. Audiences are reusable, so you build them once and share them across campaigns. For city- or neighbourhood-level targeting, draw circles on a map instead, which is covered in the next video.
In this tutorial you will learn
- Where Target Audiences live in the dashboard
- How to create a country-based audience
- How to name an audience so you recognise it later
- How to use the audience in a campaign
Follow along: the steps
- Open your Housing Market Ads dashboard.
- Click Target Audiences in the left menu.
- Click New audience.
- Choose By country.
- Give the audience a clear name.
- Search the country list…
- …and pick Thailand.
- Add another country, such as Singapore.
- Your countries appear under Geo location.
- Click Save list.
- Tick this audience under Select Target Audience in any campaign.