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How to Send CRM Contacts to Housing Market Ads as an Audience

Tutorial 91 of 181 · 54 s

Open the product

Ad audiences in Housing Market CRM let you show your Housing Market Ads campaigns again to people you already know. This tutorial opens Ad audiences in the Marketing menu, looks at the ready-made audiences built from your contacts, such as cold leads and past buyers, reads how many people are in each and when each was last sent, and sends one audience to Housing Market Ads. It also explains who is left out and why: only people who agreed to marketing or tracking, and who have a Housing Market account, are included, and the screen shows counts, never names.

In this tutorial you will learn

  • Where to find Ad audiences in the CRM
  • What the cold leads, past buyers and property type audiences contain
  • How to send an audience to Housing Market Ads
  • Who is left out of an audience, and why

Follow along: the steps

  1. Open your Housing Market CRM account.
  2. Open Marketing in the left menu.
  3. Click Ad audiences.
  4. Show your ads again to people you already know.
  5. Cold leads are open leads nobody has worked for a while.
  6. Past buyers are people whose deal you closed.
  7. There is one audience for each property type you list.
  8. The screen counts who was left out, and why. Never their names.
  9. Click Send to Ads to use an audience.
  10. You see how many people were sent.
  11. Only people with consent and a Housing Market account are sent.