How to Read Campaign Opportunities in Housing Market Insights
Tutorial 20 of 30 · 57 s
Opportunities turns the approved research for your selected market into a campaign plan you can use before you spend anything. This tutorial opens Opportunities from the left menu, reads the campaign brief for Bangkok, and goes through the four recommendations: lead with useful cited local content, separate creative by observed search intent, use a consent-safe destination, and define measurement before any spend. Each card names the evidence behind it and links to the tool that helps — Content studio, Market research or the public guide. It ends with the note that matters most: this screen plans only, and campaign execution is not connected.
In this tutorial you will learn
- Where Opportunities is and what it is for
- How to read the campaign brief for your market
- What the four recommendations suggest and what evidence backs them
- Which tool each recommendation sends you to
- Why nothing is bought or published from this screen
Follow along: the steps
- Housing Market Insights, signed in with Insights Pro.
- Click Opportunities in the left menu.
- A campaign plan built from your market's approved research.
- Open the campaign brief.
- Planning only: no payment, ad account or budget is created.
- Four recommendations, each with its evidence.
- Lead with cited local content.
- Separate creative by what people search for.
- Send readers to a consent-safe page.
- Decide how you will measure before spending.
- Campaign execution is Not connected — build the campaign in Housing Market Ads.