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How to Run a Retargeting Campaign in Housing Market Ads

Tutorial 33 of 53 · 54 s

Open the product

A retargeting campaign in Housing Market Ads shows your ad only to people you already know. When you send an audience from Housing Market CRM with "Send to Ads", it appears as a list in the campaign wizard under "Audience from my CRM". This tutorial opens the wizard, finds the card, reads each list and how many people are on it, ticks two lists, and reads the sentence that confirms the campaign will be shown only to the people on those lists. It then explains what happens when you submit: the campaign is saved as a draft first, the audience is attached, and only then is it sent for review.

In this tutorial you will learn

  • Where the Audience from my CRM card is in the campaign wizard
  • How to read the CRM lists and the number of people on each
  • How to aim a campaign only at the lists you tick
  • Why a campaign with no list ticked is shown to everyone who matches your keywords
  • What happens when you submit a campaign with a CRM audience

Follow along: the steps

  1. Open your Housing Market Ads dashboard.
  2. Click Campaigns in the left menu.
  3. Click New campaign.
  4. Find Audience from my CRM further down the wizard.
  5. With no list ticked, the campaign is shown to everyone who matches your keywords.
  6. Each list shows how many people are on it.
  7. Tick CRM: Bangkok buyers.
  8. Tick Past viewers, Sukhumvit too.
  9. Now only these people see the campaign.
  10. When you submit, the campaign is saved as a draft first.
  11. The audience is attached, and only then is it sent for review.