How to Target Property Types in Housing Market Ads
Tutorial 32 of 53 · 1 min 00 s
Want your ad in front of people looking for condos, villas or land rather than every property search? In Housing Market Ads you target property types through your keyword combinations: each combination pairs a location with a property type, such as "Bangkok, Condo" or "Phuket, Villa". This tutorial shows the property types you can use, adds them in the campaign wizard, and shows how the Keyword Planner lets you tick property types to see how much demand there is before you commit. There is no separate property-type field; the keyword is the targeting.
In this tutorial you will learn
- How property-type targeting works in Housing Market Ads
- Which property types you can combine with a location
- How to add property-type keywords in the wizard
- How to check demand per property type in the Keyword Planner
Follow along: the steps
- Open your Housing Market Ads dashboard.
- Click Campaigns in the left menu.
- Click New campaign.
- Property types are targeted through Keywords.
- Pair a location with a property type: Bangkok, Condo.
- Click + to add another type.
- For example Phuket, Villa…
- …or Chiang Mai, House.
- Types: Condo, House, Apartment, Villa, Land, Commercial, Office, Business.
- In the Keyword Planner, tick property types to compare demand.
- Tick Condo…
- …and Villa, then add a location.