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How to Target Locations on a Map in Housing Market Ads

Tutorial 31 of 53 · 1 min 04 s

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For local listings, the best audience is the area around them. Housing Market Ads lets you build an audience by drawing circles on a map. In this tutorial we create a new audience, switch to the map, search for Sukhumvit Road in Bangkok, add it to the list and adjust the radius, then save the audience so it can be used in any campaign. You can add several places to one audience — for example a few neighbourhoods you cover — and each appears in the Geo location list on the right.

In this tutorial you will learn

  • How to switch the audience creator to the map
  • How to search by address, point of interest or city
  • How to add a place and set its radius
  • How to combine several places in one audience
  • How to save the audience

Follow along: the steps

  1. Open your Housing Market Ads dashboard.
  2. Click Target Audiences in the left menu.
  3. Click New audience.
  4. Choose Draw circles on a map.
  5. Name the audience after the area.
  6. Search by Address, Point of Interest or City/Province.
  7. Type a location…
  8. …and pick it from the suggestions.
  9. The place is added to your list and marked on the map.
  10. Drag the slider to set the radius.
  11. The circle shows the area your ad will reach.
  12. Each place appears under Geo location with its radius.
  13. Click Save list.
  14. Use the audience in any campaign under Select Target Audience.